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Abiqua School, a private institution, selected BAM Agency to build public awareness of their elementary and middle school in addition to promoting their unique academic philosophy. BAM responded with a clever billboard series focused on fun, intellectual growth and empowerment; the school's formula for a child-centered education.

"Everyday I get to see my students come to school with confidence and a love of learning," says principal Joy Raboli. BAM Agency's campaign captures the school's unique mission and profound interest in providing a personalized educational experience.