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BAM Agency in Salem, Oregon has helped the Oregon Lottery roll-out their new public awareness campaign. “We were looking for a ‘big idea’ and BAM delivered,” said Scott Merrell, marketing director for the Lottery, “Public awareness amongst Oregonians is very important to the Lottery, and this campaign reinforces all the good things we do.”

With a focus on the programs that the Lottery contributes to throughout the state, BAM helped create the strong brand images now seen in statewide point-of-sale and outdoor media. Most notable is the large billboard painted on a building in downtown Portland, messaging the “When You Play, Oregon Learns” theme.